Evaluation [4]

How would it be distributed as a real media text?

Film of which features are similar to ours

"One Hour Photo" 

The character and plot is similar to SNIP, 

these are similarities that is written by IMDb for the synopsis

 "mini-lab photo technician at SayMart's one-hour photo""leads a depressing, solitary life outside the department store""He labors to ensure his customers get the best quality photos possible; his life is truly his work, as he has no one and nothing to go home to at the end of each day.""feeling out of place in a world where nobody seems to understand the precious gift of friends and family."

"Sy tends to immerse himself in his own fantasies to escape the pain of his existence" 
"Sy secretly makes his own copies of the Yorkin's photos from  the film negatices and puts them on a wall in his apartment"
"He fantasises about being a member of their family and sharing in the love he assumes they must feel."

Distribution Strategy 

PLAN A

First promote the movie in local magazines and newspapers. We can set up our own gallery of our favourite shots of the film and open it for free for film students and art students to study and critique our work; moreover students are spreads the news really fast therefore could generate more interests. Do our first screening at the indie film fest award 2015, since our film is independent and has a more artsy feeling to it, as an independent film, critiques at the film festival would be helpful as to what aspects we need to improve in. The film can be purchased online as our target audience serfs the internet more than 50 hours a week.

PLAN B

If a distributer is interested in our film whether from the online buzz or the film festival, presumably 'fox searchlight pictures' as they distributed "One Hour Photo" in 2002 generating the same idea as our film. The movie will in be in cinema the 28th of September. this is because most psychological thrillers including, "Se7en", "Psycho" and "One Hour Photo" are all in cinema on september this is because it is prior halloween. Halloween, even the day sets its own ominous mood therefore I chose 28th of September as our release date. Prior the releasing date the promotion will start 4 weeks before hand. First promoting with an abstract painting of hair, or an abstract painting to express the feeling of the artist (that we trust not to distribute the film elsewhere) on a canvas, as our target audience's hobby is to go to exhibitions. These canvas will be placed at odd places to generate interest, for example bus stops, public transport station or in the middle of a shopping centre part of the canvas covered with real hair which is the name of the movie and screening time, people who are curious can touch the hair and know the movie information. Afterwards in the cinemas in the middle of a trailer section shut all the lights, stimulating a power cut and play a snipping audio for 10 seconds and put the trailer back on as normal, this will create a buzz on the internet. After that start inserting more and more parts of the trailer using white screen so that it feels like a glitch in the system, until a week where the full trailer is on after the snipping sound with a black screen.