Evaluation [3]

How does your product engage with audiences?

Psychological Thriller's function to serve its audience

The film tries to make the audience become appreciative of what they have in their lives and show them the worse side of life. The audience will become aware that not always the best people will come out on top. Richard Dyer says the psychological thriller makes them worry about their own lives. The point of this genre is that the audiences are challenged and has to think about what is going on in the film. The psychological thriller is like a leading question, it leads us to expect one thing and then flip us over with an unexpected answer. These problems, conflicts or cases are usually unraveled in many ways. Usually the audience will leave the film thinking about it. 

Target Audience

Gender: Female

Aged: 25 - 39

Social Grade: ABC1

I chose this target audience according to the target audience of "One Hour Photo" since it have similarities both plot and main character to our movie, "SNIP". However as the protagonist is now female it would attract more female, moreover women will relate more easily to this movie because it is about a hair salon. Their general interests are exhibitions, websites and movies. Their niche interests is photography, watching movies at home and doing human rights charities. Suggesting that they are interested in people, how they think and how they were effected this is why I chose this age and gender group as our target audience. 

They would describe themselves as sensitive, gentle, perfectionist, but on occasions insecure, neurotic and dizzy. This might be the reason they would want to watch our film since it is relatable to how they described themselves, they might see a part of them in the hairdresser, making the audience more engaged in the movie. 

we asked ms. Baily to watch our video and comment on it;

this shows how and why we chose this target audience in relation to similar films (turn the annotatioon 'on');